Target Faces “Buycott,” 41 Million Americans Will Take Business Elsewhere

Following Target’s announcement concerning its bathroom policy which would allow people to choose restrooms and changing rooms based on gender identity, people across the country decided to boycott the retail giant.

Now, the Faith Driver Consumer, which represents 41 million Americans that spend roughly $2 trillion annually, has joined the movement and announced a national “buycott” effort to shop at Walmart and nine other alternative brand stores.In a statement released by FDC’s founder Chris Stone, the organization pointed out that while Target was attempting to be inclusive of an incredibly small minority, they ended up excluding vastly more.

Source: Target Faces “Buycott,” 41 Million Americans Will Take Business Elsewhere

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