Why Coca-Cola Is Getting Into the Coffee Game

This post originally appeared on Business Insider.Coca-Cola is investing in coffee.On Thursday, Coca-Cola’s iced tea brand Gold Peak announced it is entering the ready-to-drink coffee business. The brand, which is currently best known for its $1 billion bottled iced tea business, will launch bottled coffees and tea lattes in the first quarter of 2017.It’s a move that reveals Coca-Cola’s plans to enter the $2 billion ready-to-drink coffee industry—a move that might be key to the company’s future.

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